After a three year wait, Google has released Version 12 of the Adwords Editor. The new changes improve on Version 11 with a range of features designed to address everything from the UI to scalability and faster downloads.
Custom rules
You can now create and edit custom rules. The set of built-in rules can now be edited to address the specific needs of your campaign. If the rules are not useful, you can pause them in bulk or individually.
If there are any violations of the best practices before changes are posted, you will receive a notification. The notifications can appear as errors or warnings.
Faster Version Downloads
If you are using version 11, when you download number 12 you will be able to migrate more of your data faster.
Maximum Conversions Bidding
Maximize Conversions automatically set bids so you can get the most bang out of your ad spend. Using advanced machine learning, this feature customizes bids for each auction by optimizing bids and auction-time bidding capabilities. The new version provides full support for the Maximum Conversions bid strategy.
Creation and Editing of Universal App Campaigns
You can now include up to 20 videos and 20 images for universal app campaigns. The apps can then be promoted within other apps and mobile websites on the Display Network, as well as Google Search, Play, and YouTube.